It’s Nevada Day! Let’s celebrate with Nevada’s B Corps.
October 27 is Nevada Day and here at TAA we’re honoring the day by closing the office and celebrating Nevada’s eight Certified B Corporations. Hold up, what is a B Corp? The B Corp designation is only...
View ArticleThe Abbi Agency Unveils PitchTok: A Multimedia Marvel
Public relations used to be all about press releases and cold-calling newsrooms. But in a world where cat videos go viral and TikTok dances become global sensations overnight, it’s clear that...
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The Ultimate B Corp Gift Guide
Are you holiday shopping for friends, family and loved ones? Are you hankering for gifts that combine great taste with sustainable practices? Well, you’ve come to the right place! Here at The Abbi...
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Abbi Agency’s Marketing Trends Predictions for 2024
2024 is here, which means we’re all back at work ready to seize the day and make this the best year yet. First, however, we invite you to join us for a quick look back. 2023 was the year of Taylor...
View ArticleLights, Camera, Action! Exploring the Biggest Ads of 2024
Okay, picture this: Las Vegas, chock full of glitz and glamor, set to host the big game. The excitement is palpable, with higher stakes than ever before. And it’s not just about the touchdowns and...
View ArticleWhat Travel Journalists Are Looking For in 2024
Okay, so we get that Q1 is pretty much over, but we’re about to drop some knowledge that might shake up your strategies. In January, our Travel PR team spent some days in the Big Apple, chit chatting...
View Article2024 Travel & Tourism Conference Insights
Step into the exciting world of travel and tourism with our key insights from the recent Visit California Outlook Forum, WACE, and Oregon Tourism Conferences! Industry leaders gathered to unravel the...
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5 Reasons Why TAA Was Named Top Nevada Workplace
Have you heard the good news? The Abbi Agency has been named a 2024 Nevada Top Workplace by The Las Vegas Business Press! 38,372 total employees across 105 Nevada companies were surveyed to see who...
View ArticleNavigating the Differences Between Public Affairs and Public Relations
When it comes to the world of communications and relationship-building, there are two terms that people sometimes mix up: Public Affairs, and Public Relations. Knowing the difference between these two...
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Press Releases 101: Does Using a Wire Service Increase Reach or Improve SEO?
With the landscape of digital marketing changing every day, the connection between public relations (PR) and Search Engine Optimization (SEO) has never been clearer. We get asked all the time: “Can...
View ArticleKeepin’ It Real: The Power of Authenticity in Travel Tourism
One of The Abbi Agency’s fabulous Brand Managers, Kelly Kimball, recently had the chance to attend the 2024 Arizona Governor’s Conference on Tourism, and she’s more than ready to share some of the...
View Article3 Ways to Take Pride Beyond the Parade in the Workplace
Real inclusivity isn’t just about dusting off ye olde pride flags during June and calling it a day; it’s about creating a space where everyone feels valued, respected, and safe, regardless of their...
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